Novelty Lab ("we", "our", "us") operates noveltylab.io and related software and messaging services. We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website, contact us, or interact with us through supported channels such as Facebook Messenger, Instagram, and WhatsApp.
Last updated: June 3, 2026
Section 01
Information we collect
We may collect the following categories of information when you browse our website, submit forms, start a project, or message Novelty Lab through business communication channels.
Name and contact details, such as email address, phone number, company name, and job role
Project, onboarding, and service information you provide when requesting software, automation, or support
Message content and related metadata sent through Facebook Messenger, Instagram, WhatsApp, email, or website forms
Technical and usage data, including browser type, IP address, device information, and pages visited
Section 02
How we use your information
We use the information we collect for the following business and operational purposes.
Respond to project inquiries, onboarding requests, demo requests, and support messages
Build, deploy, operate, and maintain custom software, automation workflows, and agentic systems
Communicate with you about active projects, incidents, support requests, and account matters
Improve the reliability, security, and performance of our website and service operations
Comply with legal, regulatory, contractual, and security obligations
Section 03
Messaging channels
If you contact Novelty Lab through Facebook Messenger, Instagram, or WhatsApp, we may receive and process your messages through Meta business tools, approved APIs, webhooks, and internal support workflows. We use this information to respond to your inquiry, provide support, and operate related business automations. We do not use these conversations for unrelated marketing without an appropriate legal basis or consent where required.
Section 04
Technology provider and token exchange
Novelty Lab may also act as a technology provider for connected business systems that use OAuth or similar authorization flows. In those cases, we may facilitate secure token exchange, refresh, storage, and scoped access management so customer-approved automations can connect to third-party services.
We only request the scopes and permissions needed for the approved integration or workflow
Access tokens, refresh tokens, and related credentials are handled as sensitive secrets and are stored with appropriate security controls
Connected account access is used only for authorized automation, support, analytics, or operational workflows requested by the customer
We do not sell, publicly expose, or use connected account tokens for unrelated purposes
Section 05
Data sharing
We do not sell or rent personal information. We may share data only when necessary to operate our business or comply with the law.
Service providers that help us host, secure, operate, or support our services
Business tools and communication platforms used to handle customer conversations and support workflows
Legal or regulatory authorities when required by law or valid legal process
Advisors or counterparties when reasonably necessary to protect the rights, safety, or property of Novelty Lab, our customers, or others
Section 06
Data retention
We retain personal information only for as long as necessary to fulfill the purposes described in this policy, including service delivery, security, legal compliance, dispute resolution, and legitimate business operations. Messaging and support records may be retained for operational continuity, auditability, and customer support history.
Section 07
Data security
We implement reasonable technical and organizational safeguards to protect personal information from unauthorized access, disclosure, alteration, or destruction. These measures may include access controls, scoped permissions, logging, encryption, and vendor security controls. No internet transmission or storage system can be guaranteed to be completely secure.
Section 08
Your rights
Depending on your location and applicable law, you may have the right to access, correct, delete, or request information about how your personal data is processed. To exercise any of these rights, contact us using the details below.
Section 09
Changes to this policy
We may update this Privacy Policy from time to time. Any updates will be posted on this page with revised content reflecting our current practices.
Section 10
Contact us
If you have any questions or concerns about this Privacy Policy or how Novelty Lab handles personal information, please contact us using the details below.